Founded by Andy Rubin, Playground is a venture fund and design studio that provides resources and mentorship to startups that make hardware devices. The identity was inspired by the name and their unique blend of play and grounded expertise. The ball represents Playground’s playful spirit while the line keeps it grounded.
My role: Identity Design, Collateral Design, Animation Storyboard, Brand Guidelines
Creative Director: Rishi Shourie/Ben Pham
Design Director: Will Geddes
Visual Language: Michael Mason, Will Geddes
Logo Animation: Victor Bivol